This year’s Earth Day is April 22nd and the theme is ‘Invest in Our Planet’.
With increasing urgency surrounding climate change, it is essential that we act now to preserve our planet and create a better future for the next generation. The beauty industry alone contributes 120 million units of plastic per year and it is estimated that by 2050, there will be more plastic in the ocean than fish. With the rise of popularity of the ‘shelfie’, the problem with plastic consumption and beauty isn’t going away. We as consumers and brands must take action and move away from single-use plastics, and ideally, move away from plastic altogether.
The plastic problem
The issue when it comes to plastic waste is that often recycling isn’t enough. Recyclable plastic can only be recycled so many times, meaning it will eventually end up in a landfill or the ocean. Unfortunately in the UK we do not have the means to recycle everything that we are putting in the recycling bins. The UK actually exports over two thirds of its recyclable waste and we cannot guarantee that it is all being recycled, with reports of waste being dumped in oceans or sent back to the UK.
Materials such as aluminium and glass are a much better option for our environment. Aluminium is particularly environmentally friendly, as it is infinitely recyclable meaning it doesn’t degrade over time, and it saves 90% of the energy needed to create aluminium from scratch. WE ARE PARADOXX chooses to invest in aluminium packaging to house our products as a more sustainable and environmentally friendly alternative to plastic.
All our products are at least 90% plastic free and the Detox Collection is 100% plastic free. Detox Dry Shampoo is particularly Earth friendly as it is aerosol-free, plastic-free and cleans your hair without using water - Ah-maz-ing!
How can you be more Earth friendly?
Single use < Multi -use products
A way to reduce your environmental impact is switching to multi-use products. The average woman uses 9 beauty products every day and one in four use up to 15 products daily. Investing in high quality, multi-use products doesn’t mean you have to compromise quality, you can buy better and buy less. Our Repair 3-in-1 Conditioner works as a conditioner, hair mask and finishing creme so you can enjoy so much more out of just one product = less waste and less packaging. Similarly our Super Fuel Face, Hair + Body Oil does exactly what it says on the tin - works for all your skin and hair dryness.
Recycle from the bathroom
Pop a recycling bin into your bathroom and follow the guidance on separating materials prior to recycling. We have shared helpful tips on how to recycle our components here.
Reduce, Reduce, Reduce
Only open and use what you need. Beauty products can last much longer if they’re left unopened, so finish one before you start another, no matter how tempting it may be to trial and test everything at once!