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Plastic Free July® is a global movement that helps millions of people be part of the solution to plastic pollution – so we can have cleaner street...

WE ARE PARADOXX launches their First 100% Plastic-Free Haircare Collection

Today, Saturday 12th June, WE ARE PARADOXX are featuring on GMA’s Deals + Steals with Tory Johnson! You can get 50% off Tory’s favourites from our ...

Our all-new Detox Dry Shampoo Powder is a game-changing, eco-friendly hair hero like no other. Get the ultimate dry detox with this 90% natural dry shampoo powder that cleanses, refreshes + combats flat, oily hair. 

Navigating the haircare world can be difficult for us all! Your hair can change, it can be dry but oily, you can have thin hair but lots of it. So how do you choose the right shampoo and conditioner for you? We’ve got you!

Having secured over $4 Million in five rounds of investment, Yolanda Cooper sat down *virtually* with WWD and Beauty Independent to talk all things...

Sustainable beauty is not just a trend, it's a movement. Undeniably, women are catalysts in this movement and are changing the face of the industr...

The beauty world is changing fast + sustainability is at the forefront of this much-needed industry-wide transformation. From refills to recyclable...

Beauty is more than just skin deep. We are so much more than our appearance, insecurities or insta aesthetic. We’re changing the narrative + flipping the script… we are powerful, + that is what makes us beautiful. #PowerfulBeauty is an opportunity to share your story.

WE ARE PARADOXX is looking to further disrupt the hair tools market and has secured research and development support from Invest NI through the European Regional Development Fund under the European Union Investment for Growth and Jobs Programme.