Latest Articles

Did you know that 95% of beauty packaging is single use? This shocking statistic should really make you sit back and think about your plastic consumption. The beauty industry alone creates 142 billion units of plastic packaging. 

Hair feels overworked? Gets oily super quickly? Or just need a scalp refresh? We created Detox Clarifying Shampoo with you in mind. Detox Clarify...

Plastic Free July® is a global movement that helps millions of people be part of the solution to plastic pollution – so we can have cleaner street...

WE ARE PARADOXX launches their First 100% Plastic-Free Haircare Collection

Today, Saturday 12th June, WE ARE PARADOXX are featuring on GMA’s Deals + Steals with Tory Johnson! You can get 50% off Tory’s favourites from our ...

Our all-new Detox Dry Shampoo Powder is a game-changing, eco-friendly hair hero like no other. Get the ultimate dry detox with this 90% natural dry shampoo powder that cleanses, refreshes + combats flat, oily hair. 

Navigating the haircare world can be difficult for us all! Your hair can change, it can be dry but oily, you can have thin hair but lots of it. So how do you choose the right shampoo and conditioner for you? We’ve got you!

Having secured over $4 Million in five rounds of investment, Yolanda Cooper sat down *virtually* with WWD and Beauty Independent to talk all things...

Sustainable beauty is not just a trend, it's a movement. Undeniably, women are catalysts in this movement and are changing the face of the industr...

The beauty world is changing fast + sustainability is at the forefront of this much-needed industry-wide transformation. From refills to recyclable...