we are paradoxx

good hair. good conscience.

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WE GIVE A SH*T

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1
we are 90% plastic-free

as the first haircare brand to go plastic-free where possible, we are committed to the fight against plastics + support 1% for the planet.

2
we are irish

expect intense conditioning, smooth shine and bouncy volume thanks to irish whiskey, seaweed, clover, hops, nettle, salt and moss.

3
we are responsible

we care about sourcing sustainably, protecting the environment and giving back just as much as we care about your hair.