WE ARE PARADOXX was founded in 2019 to offer high performance, natural, vegan and cruelty-free hair and body care. WE ARE THE ONLY TRULY SUSTAINABLE HAIRCARE BRAND. We make big, bold claims and high performance products fuelled by natural plant-powered extracts + biotechnology.


Yolanda is an inventor, entrepreneur and environmental activist.

" When I looked at my bathroom shelf, I saw a huge disconnect in the products I was using. The skincare and cosmetics were all natural, organic and of the highest quality and performance. The hair and bodycare was just... not. No brand was offering products that I connected with. Natural haircare looked and felt lacklustre; and most interesting, innovative brands offered products containing toxic ingredients.

So, I created WE ARE PARADOXX, the cool, clean and sustainable, hair + body brand."


WE ARE PARADOXX believes product performance shouldn’t be compromised when choosing natural, clean beauty. Our hair care and body care is all up to 100% natural with organic extracts. They are toxic-free, clean formulas with no parabens, sulphates, PEGs or mineral oil. We source sustainably, and locally where possible.


We use aluminium packaging to help fight the war against plastic waste and specifically to reduce the amount of plastic reaching landfill and our oceans. 

Aluminium can be infinitely recycled without losing its form and grade (unlike plastic), and it lends itself to being reused if not recycled. Recycling plastic or using recycled plastic just isn't enough to protect our environment. 

We established Plastic Free Beauty Day (June 17th) to support and encourage the beauty industry to move away from plastic packaging.


WE ARE PARADOXX believes that all beauty products should be cruelty free. Leaping Bunny requires cruelty free standards over and above legal requirements. All of our products are approved under the Cruelty Free International Leaping Bunny programme. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

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