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The beauty world is changing fast + sustainability is at the forefront of this much-needed industry-wide transformation. From refills to recyclable...

Beauty is more than just skin deep. We are so much more than our appearance, insecurities or insta aesthetic. We’re changing the narrative + flipping the script… we are powerful, + that is what makes us beautiful. #PowerfulBeauty is an opportunity to share your story.

WE ARE PARADOXX is looking to further disrupt the hair tools market and has secured research and development support from Invest NI through the European Regional Development Fund under the European Union Investment for Growth and Jobs Programme. 

WE ARE PARADOXX is CLEAN. CONSCIOUS. BEAUTY. We are environmentally responsible, socially conscious; and we make damn good haircare and hair-tech products. We create high performance, natural hair + body care.

This November, we'll be celebrating World Vegan Month! WE ARE PARADOXX is proud to be a vegan + cruelty-free beauty brand. We are independently cer...

It's National Handwashing Day + in 2020, there is nothing that seems more important than keeping ourselves + those around us safe.  The coronaviru...

Discover the incredible natural, organic hair + body care treatments that you need to treat yourself to. With the fall season fast approaching, we ...

IT’S WORLD CLEAN UP DAY! This world-changing idea began in the small Northern European country of Estonia in 2008. 50,000 people united to clean up...

Working from home seemed like a luxury few afforded at the beginning of 2020. But as the year has drawn on, it's become part of our new normal. We'...

THE 'NEW NORMAL' for WE ARE PARADOXX. SUPER NATURAL SHAMPOO + SECRET WEAPON CONDITIONER have had a makeover. The move to VOLUME SHAMPOO + REPAIR 3-in-1 CONDITIONER makes it easier for customers to know exactly what to expect from these haircare heroes.