"We Are Paradoxx uses aluminium to house its potent haircare formulas, as the material is much easier to recycle, and unlike plastic, can be recycled an infinite number of times."
WE ARE PARADOXX CHAMPIONED FOR LEADING PLASTIC FREE BEAUTY IN STYLIST MAGAZINE, JUNE 2020
"We Are Paradoxx is a haircare brand with a sense of fun as well as a conscience and it was created by the founder of Plastic Free Beauty Day. The creative products are 90 per cent plastic free with a focus on sourcing all of its tresses-boosting ingredients as sustainably as possible."
WE ARE PARADOXX HAILED AS CLEAN BEAUTY, WITH SUSTAINABILITY AT IT'S CORE BY HARPER'S BAZAAR, JUNE 2020
"With naturally derived, vegan-friendly formulas harnessing the power of Irish ingredients, We AreParadoxx is shaking up the beauty industry. "
YOLANDA COOPER, FOUNDER OF WE ARE PARADOXX + PLASTIC FREE BEAUTY DAY FEATURES IN FORBES, JUNE 2020
"We Are Paradoxx's range of shampoos are not only SLS and SLES free - but also 100% vegan, 90% plastic-free and as sustainable and eco-friendly as they can be. Big brownie points."
WE ARE PARADO.XX SUPER NATURAL SHAMPOO INCLUDED IN EDIT OF BEST SULPHATE-FREE SHAMPOOS IN STYLIST, OCTOBER 2019
"Known for their innovative formulas and chic, plastic-free packaging, We Are Paradoxx uses a selection of powerful, cruelty-free, natural ingredients to provide haircare solutions for all hair types."
WE ARE PARADOXX + PLASTIC FREE BEAUTY DAY FEATURE IN GLAMOUR MAGAZINE SS20
"WE ARE PARADOXX are shaking up the industry with environmentally responsible unisex hair products that tap into a desire for more sustainable beauty. The bottles are aluminium, making them 90% plastic free and offer the perfect chicer alternative to shampoo bars. "
WE ARE PARADOXX DESCRIBED AS 'SHAKING UP THE BEAUTY INDUSTRY' BY HARPER'S BAZAAR, FEBRUARY 2019
"It may look like a trusty hip flask and it does contain Irish Whisky, but this leave-in conditioner is a drink for your ends rather than for you (sorry). Adding instant smoothness to dried locks, use on damp or dry hair, depending on how much hydration is needed."
HANGOVER HAIR ELIXIR NAMED A 'MUST HAVE TO TAKE YOUR HAIR FROM FRAZZLED TO FLAWLESS' IN ELLE MAGAZINE, SEPTEMBER 2020
"WE ARE PARADOXX use no plastic in their packaging, instead opting for aluminium which, unlike plastic, can be recycled an infinite number of times. Using recycled aluminium requires only 8% of the energy used to make new aluminium."
WE ARE PARADOXX PRAISED FOR MAKING SUSTAINABLE+ ECOFRIENDLY BEAUTY POSSIBLE, WITHOUT COMPROMISE BY MARIE CLAIRE, MARCH 2019