we give a sh*t.


we are paradoxx gives equal prominence to environmental and social responsibility. we are backing the fight against plastics by using aluminium alternatives. we are cruelty free. we use sustainable and ethically sourced ingredients, utilising the incredible extracts our irish home has to offer where possible. we are paradoxx. it’s good hair with a good conscience.

we are cruelty free.


we test our products on ourselves. never on animals. we have peta certification that our products and the ingredients we use are never tested on animals and are completely vegan.

we are environmentally responsible.


we care about the environment just as much as we care about your hair. we are committed to:
green chemistry – creating products and processes that minimise the use and generation of hazardous substances.
organic and ethical formulations – with ingredients sourced sustainably without compromising on product performance.
being toxin-free – avoiding toxins and irritants in all our products for the safest, cleanest hair care experience.
being plastic-free – using aluminium bottles with eco-refill options coming soon.
we are improving our processes as cleaner alternatives become available. to speed things up, we donate 1% of our total sales every year to non profits working to protect and restore our planet. we want your say on which environmental causes we support too, so watch this space.

we are socially conscious.


We care about people in our community and across the world. We provide our staff with one week’s paid leave annually to volunteer. We donate to local and global causes and support fundraising activities too. We also pay the living wage as a minimum to all employees.

view the causes we support

Good hair doesn’t have to be bad for our world…join the paradoxx and get powerful results from products that are gentle on the environment.