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The Autumn Hair Shedding Myth: Why It Happens and How to Fix It

If you’ve noticed more strands in your brush this season, don’t panic — Autumn hair shedding is real, but it’s also temporary. After summer’s UV, heat, and environmental stress, many follicles naturally enter the resting phase of the hair-growth cycle, causing extra shedding a few months later.

At We Are Paradoxx, our Clinical Trichologist explains why this happens, what’s actually going on beneath your scalp, and how you can support stronger, healthier hair growth through the autumn transition.


Is Autumn Hair Loss Just a Myth?

Several studies suggest that seasonal hair shedding is more common than most people realise:

  • A large study of 823 women found that the proportion of hair in the telogen (resting) phase peaks in late summer, meaning shedding is most noticeable in the months that follow.

Source: British Journal of Dermatology, 2010

  • A similar pattern has been observed in men, with the most noticeable shedding around August and September.

Source: Randall et al., 1991

In other words, autumn shedding isn’t your imagination — but it’s also not necessarily a sign of hair loss. It’s a delayed, visible phase in your hair’s natural rhythm.

Hair growth cycle diagram showing anagen, catagen, and telogen phases.

The Natural Growth Cycle

Every strand of hair cycles through three distinct phases:

  • Anagen (Growth): Active phase lasting several years.
  • Catagen (Transition): Follicle detaches from the blood supply.
  • Telogen (Resting/Shedding): Old hair releases, making room for new growth.

When many hairs enter the telogen phase at once (after prolonged stress or environmental change), more shedding becomes visible — typically around September to November.

Read more on The Science of Hair Growth

How to Support Healthy Hair Growth Into Autumn

Protect & Repair

After summer, your hair may need a recovery phase:

1. Use gentle cleansers and restorative masks to rebalance moisture.

2. Avoid over-brushing or excessive heat styling.

3. Keep the scalp clean and hydrated to encourage new growth.

Stimulate the Follicles

Clinical studies show ingredients like caffeine can help stimulate blood flow and extend the growth phase, while biotin and peptides strengthen keratin structure.

That’s why we developed Trioplexx™ Technology — a clinically tested complex blending:

  • Capixyl™ to reinforce follicle strength
  • Capilia Longa™ to stimulate new growth
  • Vegan Keratin to rebuild resilience
  • Irish Botanicals to nourish the scalp and balance oil production

Support the Scalp for Long-Term Health

Healthy hair starts with a healthy scalp.

Massage a few drops of our Advanced Scalp Serum daily to boost circulation and deliver key actives directly to the follicles.

Regular use helps to reduce shedding, strengthen existing strands, support visibly thicker, fuller growth

Environmental & Lifestyle Factors

Less sunlight in autumn means reduced vitamin D, which can affect follicle activity.

Cooler, drier air can dehydrate both scalp and hair, making them more brittle.

Simple shifts in diet, hydration, and gentle care help counteract this seasonal sensitivity.

Final Thoughts

Seeing more hair fall in autumn is usually a sign that your hair is simply cycling and renewing itself — not a reason to panic.

By protecting, nourishing, and stimulating your follicles, you can help your hair transition smoothly from summer to winter and maintain its strength all year long.

Frequently Asked Questions

RECOMMENDED REGIME

For optimal results, pair your Growth Serum with the full Paradoxx regime.
Cleanse, treat, and style with our clinically backed, 98% natural range — each product designed to work in harmony to boost scalp health, strengthen strands, and maximise visible growth.

Cleanse

£22.00

Thickening Shampoo