OUR FOUNDER

Yolanda Cooper believed firmly that in developing a beauty line, she didn’t want to contribute to the ‘planetary crisis’ that is plastic pollution. Yolanda has become somewhat of an ‘accidental activist’ since the launch of WE ARE PARADOXX, focusing time and effort engaging, educating and inspiring consumers and beauty brands to make the switch from plastic to more sustainable, environmentally-friendly alternatives.

OUR FORMULATIONS

We are committed to using natural and organic ingredients in our formulations where possible. Our products are UP TO 100% natural and free from parabens, PEGs, sulphates and mineral oil. We created our haircare collection with full ingredient transparency in mind and a strict no-toxins policy.


Our manufacturing partner adopts an environmental approach to production, using low energy lighting and installing calibrated water meters to ensure only as much water as is necessary is used. They are COSMOS-certified and support us in using natural and organic ingredients, producing responsibly, respecting and protecting our environment and using processing and manufacturing practices that are in line with this ethos. We are committed to Green Chemistry principles.

ENVIRONMENTAL CONSCIENCE

Our products are 90% plastic-free and we are working towards reducing our plastic usage further. We use aluminium packaging at an additional cost to ourselves, to help fight the war against plastic waste and specifically to reduce the amount of plastic reaching landfill and our oceans. Aluminium can be infinitely recycled without losing its form and grade (unlike plastic), and it lends itself to being reused if not recycled. Recycling plastic or using recycled plastic just isn't enough to protect our environment. Our company is a member of 1% For The Planet which donates 1% of our annual revenue to environmental causes to help counterbalance our impact on the environment, and our products contribute to the circular economy philosophy of designing out waste and pollution and keeping materials in use.

ANIMAL RIGHTS

WE ARE PARADOXX is PETA and Leaping Bunny approved vegan and cruelty-free. We never use animal by-products in our formulations and we have never and will never test our products on animals. We only source from suppliers who do not test on animals. So the raw ingredients in all of our formulations will always be vegan and cruelty-free.


WE ARE PARADOXX believes that all beauty products should be cruelty free. Leaping Bunny requires cruelty free standards over and above legal requirements. All of our products are approved under the Cruelty Free International Leaping Bunny programme. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited. For more information, please visit crueltyfreeinternational.org.

SOCIAL RESPONSIBILITY

We established Plastic Free Beauty Day on June 17th, 2019 to further highlight to consumers how they can reduce their use of plastic, encourage others in the beauty industry to review their use of plastic, and highlight to the press the impact of plastic created and distributed by the beauty industry as a whole. 


We are a member of 1% For the Planet, through which we donate 1% of our annual revenue to environmental causes. We also support charities with donations of at least 1 personal care product per day to people in need. Our team receives an additional week of annual leave each year to volunteer with causes of their choice.

SOURCING + EMPLOYMENT

We source sustainably, and locally where possible. Our suppliers comply with the Ethical Trading Initiative Base Code by employing and sourcing ethically. We work closely with our product manufacturers to ensure their core principles align with ours, in terms of employment, treatment of employees, partners and sourcing. Their factory is SEDEX and COSMOS approved. We are committed to ensuring that there is no modern slavery or human trafficking in our supply chains or in any part of our business. We have zero tolerance to slavery and human trafficking and encourage the reporting of concerns by our employees. In addition to the Modern Slavery Act (2015), we adhere to the International Labour Organisation Conventions and expect the same of our manufacturers and suppliers.

MISSION

Ultimately, we strive to produce high quality products that will satisfy our customers, maintain employment for our team, enable our manufacturers and suppliers to make a living, reduce our impact on the environment and encourage others to follow our lead in becoming environmentally and socially responsible.

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