On Friday 4th October, the world will come together to celebrate World Animal Day 2019. This is an opportunity for organisations, groups and individuals to mark the importance of animal welfare standards in every corner of the globe.
A cause WE ARE PARADOXX are particularly passionate about is Animal Testing in the cosmetics industry. Over 80% of countries around the world still don’t have laws against animal testing, despite the European Union’s ban against it in 2013. This means it’s a widespread and very real problem that must be addressed.
In the beauty and cosmetics industry, brands must make a conscious choice when considering how to test the safety of their products. Companies often use animal testing to check the safety of their product, despite it being “unnecessary and innacurate” with over 100 million animals suffering inhumane treatment per year. What’s more, the Humane Society stated that “94% of drugs that pass animal tests fail in human clinical trials.”
We’re proud that all WE ARE PARADOXX products are totally cruelty-free and vegan, complete with Leaping Bunny and PETA certifications. We believe that there is no place for animal testing – we test all our products on ourselves!
So, if you spot the Leaping Bunny certification on any product, including the WE ARE PARADOXX collection, you can be sure that there is absolutely no animal testing involved. This even tracks down to the ingredient suppliers + marks a truly cruelty-free product.
Top Tip: if you’re unsure if a product is cruelty-free, you can download the Cruelty Cutter app and scan any barcode on a product to find out!