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About

WE ARE PARADOXX was founded by Yolanda Cooper in 2019 to offer high performance, natural, vegan and cruelty-free hair and body care. We are the ONLY truly sustainable hair + bodycare brand. We make big, bold claims and high performance products fuelled by natural plant-powered extracts. WE ARE CLEAN. CONSCIOUS. HAIRCARE.

  • Clean

  • Sustainable

  • Vegan

  • Up to 100% Natural

  • Toxin Free

  • Cruelty Free

  • Gluten Free

  • Eco Friendly

  • Sulphate Free

OUR FOUNDER

OUR FOUNDER

OUR FORMULAS

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 OUR FORMULAS

PLASTIC FREE BEAUTY

We use aluminium packaging to help fight the war against plastic waste and specifically to reduce the amount of plastic reaching landfill and our oceans. Aluminium can be infinitely recycled without losing its form and grade (unlike plastic), and it lends itself to being reused if not recycled. Recycling plastic or using recycled plastic just isn't enough to protect our environment. We established Plastic Free Beauty Day (June 17th) to support and encourage the beauty industry to move away from plastic packaging.

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OUR ETHOS

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 OUR ETHOS
GENDER? WHATEVER.

GENDER? WHATEVER.

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