Meet our founder, Yolanda

From the creators of the new cult haircare brand, We Are Paradoxx, who are “shaking up the industry” (Harper's Bazaar) comes the Supernova hair tool, designed and created by founder Yolanda Cooper.

Yolanda came up with the idea for the all-in-one Supernova in the middle of Dublin airport. She was checking in for a flight with her family when she was told that her suitcase was too heavy.

So Yolanda did the only thing you can do in that situation... open the suitcase and frantically remove items to try to get the weight down. It was during this mad rush that she noticed she packed a lot of hair tools. And those hair tools were all bulky and heavy. And that’s when the idea struck her...one hair tool that does it all.

WHY WASN'T THERE A PRODUCT THAT HAD MULTIPLE HAIR TOOLS IN ONE?


Yolanda looked everywhere but she couldn’t find one that was a straightener, wand and tong all in one so she decided to create it herself. She came up with the revolutionary idea to design a 3-in-1 hair tool that not only worked as a straightener, wand and tong but was also completely portable. Something lightweight and cordless that could be taken anywhere and everywhere, from the bedroom to the office or even to the club.


LIFE MOVES FAST, SO SHOULD YOUR HAIR.


You don’t need hours and multiple tools to get the perfect style. With Supernova, you can make your hair look flawless with little effort, so you can focus on the important things.