Up to 100% Natural
Yolanda Cooper believed firmly that in developing a beauty line, she didn’t want to contribute to the ‘planetary crisis’ that is plastic pollution. Yolanda has become somewhat of an ‘accidental activist’ since the launch of WE ARE PARADOXX, focusing time and effort engaging, educating and inspiring consumers and beauty brands to make the switch from plastic to more sustainable, environmentally-friendly alternatives.
We are committed to using natural and organic ingredients in our formulations where possible. Our products are up to 100% natural and free from sulphates, parabens, PEGs and mineral oil. We created our haircare collection with full ingredient transparency in mind and a strict no-toxins policy.
We use aluminium packaging to help fight the war against plastic waste and specifically to reduce the amount of plastic reaching landfill and our oceans. Aluminium can be infinitely recycled without losing its form and grade (unlike plastic), and it lends itself to being reused if not recycled. Recycling plastic or using recycled plastic just isn't enough to protect our environment. We are a member of 1% For The Planet which donates 1% of our annual revenue to charities fighting plastic pollution. We established Plastic Free Beauty Day (June 17th) to support and encourage the beauty industry to move away from plastic packaging.Learn More
vegan + cruelty-free
WE ARE PARADOXX is PETA and Leaping Bunny approved vegan and cruelty-free. We never use animal by-products in our formulations and we have never and will never test our products on animals. WE ARE PARADOXX believes that all beauty products should be cruelty free.
WE ARE PARADOXX celebrates differences and caters for all. However you identify, we hope you will find the perfect WE ARE PARADOXX product to suit your hair or skin type. If you think we could be doing something better, or that our collection is lacking a gem, please tell us! Email firstname.lastname@example.org to get your product ideas in front of our inspiration team or participate in our user trials on new products.