If you’re anything like us, you’ll have spent a lot of time getting to grips with skincare – what works, what doesn’t, what contains ingredients that you should DEFINITELY avoid, and what ingredients you can’t live without.

What we put on our skin is really important, and skin doesn’t stop at our hairline. What we put on our scalp and hair should be just as clean as what we use on our skin.

So what is ‘clean’?

We are committed to never using toxin ingredients in our hair care collection. This means we have formulated our products within the strictest parameters, avoiding any potentially harmful or irritating ingredients. There is a long list of ‘no go’ ingredients for WE ARE PARADOXX (see them all here), but the biggies are:

Parabens, synthetic colours and fragrance, phthalates, triclosan, sodium lauryl sulfate (SLS) / Sodium laureth sulfate (SLES), Formaldehyde, Toluene, Propylene glycol and chemical sunscreens.

We are proud of the time and effort that has gone into creating our products and we want to be open and transparent about our formulations and processes. This means telling you exactly what is in our products – right down to what makes up that luxurious smell! We never use perfumes or synthetic fragrances so our unique fragrance is a blend of natural essential oils including Bergamot, Peppermint, Lavender and Eucalyptus that combine to create that indulgent spa experience that calms and reinvigorates you at the same time; and will leave you hair swishing all day so you can breathe it in!

Does ‘clean’ mean reduced performance?

Absolutely not! High performance is non-negotiable for us and should be for you too. Using questionable or controversial ingredients to achieve results is a lazy option for hair care manufacturers when there are natural and safe alternatives available.You may be used to a little more lather from your shampoo as we don’t use SLS or SLES in our shampoo due to their toxicity, but the cleaning performance will be just as good if not better than what you’re used to. Where we can, we stick to natural and organic ingredients. Sometimes we have to use synthetic ingredients as there is no safe and suitable natural alternative, but these ingredients are as safe as we can find, are clean and non-toxic, and we are constantly on the hunt for natural alternatives.

Want to check how clean your haircare routine is?

EWG’s Skindeep Cosmetics Database is a great place for checking how clean your skin and hair care products are, or you could download the Think Dirty app and scan the barcodes on your products for a super quick ingredients review.

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